Better Ideas. Repeatable Innovation.

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about the book

 

'A game-changer' | 'A must-read' | 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow.

 

you’ll learn how to

  1. Establish a brief daily creativity practice

  2. Develop thousands of great ideas on demand

  3. Run cheap, fast tests to determine which ideas will work

  4. Persuade your team and organization on the importance of centering ideaflow

about the authors

 

Jeremy Utley

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Perry Klebahn

Perry is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2.

 
 

Praise for IdeaFlow


"This book is a game-changer that every leader should read." -Carl Liebert, CEO of Keller Williams

"Utley and Klebahn have done something rather unusual, they have crafted an evidence-based book that is both insightful and entertaining. This is a must-read for anyone seeking to understand the wellspring of creativity." -Kelly Leonard, Author of "Yes, And..."

“What if the only thing keeping you from achieving your highest contribution in life is the way you think? If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve.” -Greg McKeown, Author of Essentialism and Effortless

"I've never met anyone who consciously desired to be close-minded or shut down to new ideas. And yet most of us are "cognitively closed," inhibiting our own creativity and that of those around us. Utley and Klebahn offer practical tips on how to become cognitively open so you can unlock innovation in yourself and others.” -Kim Scott, Author of Radical Candor and Just Work

"The concept behind ideaflow is simple yet powerful - I use Utley and Klebahn's approaches in my daily practice. Ideas can come from anywhere and the more you can harness that mindset and exploration, the more great things will happen. Every would-be leader and innovator should read this." -Elizabeth Spaulding, CEO of Stitch Fix

“How do you invent the future? This book offers eye-opening and practical insights into how leaders can establish creativity as a daily practice and discipline in every organization to invent what’s next.” -Frederik Pferdt, Chief Innovation Evangelist at Google


”I’ve relished leading within some exceptionally innovative environments and know that the powerful insights and approaches Klebahn and Utley are offering can absolutely help you and your organization unlock and expand your creative potential. These authors are masterful and engaging with this material is extraordinarily worthwhile.” -Chris Flink, CEO of The Exploratorium

“Jeremy Utley and Perry Klebhan are the best two creativity teachers at Stanford. Ideaflow unpacks the mindset and tools that Utley and Klebahn developed as they helped thousands of leaders to bolster innovation in big organizations and hundreds of founders start new companies. Their inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization.” -Bob Sutton, Robert Sutton, Stanford Professor and author of seven books including Weird Ideas That Work, Good Boss, Bad Boss, and Scaling Up Excellence (with Huggy Rao)

 

For PR inquiries, please contact
jutley@stanford.edu.

Special thanks to our fans and colleagues at Stanford d.school for love & support.