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Great Ideas. Methods, not Magic.

Innovation is not an event; it’s a practice. Don’t leave the big ideas to the creatives. Revolutionize your creative process by mastering Ideaflow: the proven strategy that anyone can use to routinely generate and commercialize innovative ideas. Whether you’re an entrepreneur, student, C-suite leader, or anything in between, this book will teach you how to unleash creativity and innovation to magnify and accelerate all your other efforts, by simply building it into your daily routine.

Get Your Copy of Ideaflow

Looking to buy multiple copies for gifting to your organization? Orders for 25 or more copies can receive bulk discounts.

Innovation is not an event, it’s a practice.

 

In Ideaflow, you’ll learn how to:

  1. Establish a brief daily creativity practice

  2. Develop thousands of great ideas on demand

  3. Run cheap, fast tests to determine which ideas will work

  4. Persuade your team and organization on the importance of centering ideaflow

About
the Book

'A game-changer' | 'A must-read' | 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Utley offer a battle-tested framework to exponentially boost your ideaflow.

Praise for Ideaflow

  • “Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others—and in yourself.”

    Scott Galloway, bestselling author of "The Four" and "Post Corona"

  • “Utley and Klebahn put it precisely: every problem is an ideas problem. So, regardless of the challenge you're facing, this book is the answer!”

    Greg McKeown, Author of "Essentialism" and "Effortless"

  • “How do you invent the future? This book offers eye-opening and practical insights into how leaders can establish creativity as a daily practice and discipline in every organization to invent what’s next.”

     

    Frederik Pferdt, Chief Innovation Evangelist at Google

  • "The concept behind Ideaflow is simple yet powerful - I use Utley and Klebahn's approaches in my daily practice. Ideas can come from anywhere and the more you can harness that mindset and exploration, the more great things will happen. Every would-be leader and innovator should read this." 

    Elizabeth Spaulding, CEO of Stitch Fix

  • “Jeremy Utley and Perry Klebhan are the best two creativity teachers at Stanford. Ideaflow unpacks the mindset and tools that Utley and Klebahn developed as they helped thousands of leaders to bolster innovation in big organizations and hundreds of founders start new companies. Their inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization.” 

    Bob Sutton, Stanford Professor and author of seven books including "Weird Ideas That Work, Good Boss", "Bad Boss", and "Scaling Up Excellence" (with Huggy Rao)

  • "Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same."


    Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of “Collective Genius”

  • "This book is a game-changer that every leader should read." 

    Carl Liebert, CEO of Keller Williams

  • "Utley and Klebahn have done something rather unusual, they have crafted an evidence-based book that is both insightful and entertaining. This is a must-read for anyone seeking to understand the wellspring of creativity." 

    Kelly Leonard, Executive Director for Applied Improvisation at Second City, and Author of “Yes, And…”

  • "I've never met anyone who consciously desired to be close-minded or shut down to new ideas. And yet most of us are "cognitively closed," inhibiting our own creativity and that of those around us. Utley and Klebahn offer practical tips on how to become cognitively open so you can unlock innovation in yourself and others.”

    Kim Scott, Author of “Radical Candor” and “Just Work”

  • "I’ve relished leading within some exceptionally innovative environments and know that the powerful insights and approaches Klebahn and Utley are offering can absolutely help you and your organization unlock and expand your creative potential. These authors are masterful and engaging with this material is extraordinarily worthwhile.”

    Chris Flink, CEO of The Exploratorium

The Only Business Metric That Matters

In Ideaflow, Jeremy Utley of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”) offer a proven strategy for routinely generating and commercializing breakthrough ideas. Drawing upon lessons from leading Stanford’s premier Launchpad accelerator and advising some of the world’s most innovative organizations, like Microsoft, Michelin, Keller Williams Realty, and Hyatt.

Eager to go deeper into Ideaflow?

Looking for some discussion questions for your book club?

About the Author

Jeremy Utley

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Contact Jeremy for speaking events at jutley@stanford.edu, or press inquiries at nina@cavehenricks.com.

Special thanks to our fans and colleagues at Stanford d.school for love & support.